Mark Forscher

This ad is pretty incredible. The download is a little slow but it’s definitely worth it. The soundtrack is great and it reminds me of Brazilan pop from the 60s. While many agencies are trying to build hype through ‘grassroots’ viral campaigns, well executed creative ads like this can be a lot more entertaining.

A few weeks ago I saw Jeff Benjamin from Crispin Porter + Bogusky in Miami, the agency responsible for Subservient Chicken (among other viral marketing hits), speak during the Eyebeam Contagious Media Workshops. He had a pretty realistic take on the challenge of advertising in 2005: everyone knows advertising is trying to sell something, so now people have the expectation that if you’re going to try to sell them something, you should entertain them while doing it.

Advertising as entertainment is not a new idea, but it is a lot more engaging (even as a tv ad) than a viral marketing campaign done for the sake of going ‘viral.’ Now if only I remembered what type of deodarant this Stunt City ad is trying to sell…