Scott Hansen just released the details of the poster he was approached to design for the Obama campaign. Shepard Fairey’s Obama image is arguably more direct and powerful, but Hansen’s work is interesting because his focus is not on Obama the man, but the hope and promise of an Obama America.

Stylistically, it’s straight up iso50 with the layers of texture and sunbathed saturation. There’s the typical imagery of the tree of life/prosperity with the Obama logo at the center of it all, but what I found most interesting about the design is the visual reference to uniting the red and blue states around a shared vision.

This is an important message for any presidential candidate as the general election looms closer, and while Fairey’s design certainly speaks to the Obama-base, conceptually Hansen’s design has the potential to resonate with a larger and more diverse audience. Buy it here.