Interesting interview with Big Spaceship’s Michael Lebowitz from mediabistro.com’s AgencySpy blog.
He studied film at Vasser, came to New York and did some things. But in 2000, at a really bad time to start a company he launched Big Spaceship.
Each year since it’s inception, the digital creative company has seen growth. Today, it pays the rent for 45 people, who in turn have developed award winning work that continues to bring in new biz, even during an economic downturn.
With so many small interactive agencies framing themselves as full service, Lebowitz has a different take:
Why would anyone expect a digital agency, which is already niche by nature, to cover the entire digital field, especially when it’s changing so quickly. When that question is answered, he said, it will be too late.
Indeed.
