I saw this targeted ad on Facebook yesterday:
Facebook ad: “Like J Dilla?”
Me: “Yes. But you knew that already because I am a ‘fan’ of Dilla on this Facebook page.”
Facebook ad: *Picture of kid kissing pig through fence*
Me: “What the…”
Facebook ad: “Then you’ll love the new Craters album.”
Me: “Ok Facebook ad. I wonder if they actually sound like Dilla.”
Facebook ad: “Download it for free…”
Me: “cool”
Facebook ad: “…from the MySpace, right now.”
Me: “the MySpace? Was this written by the George or a John?”
Facebook ad: “Get it before Pitchfork does.”
Me: “Wow this is really targeted.” *Click*
I’m not surprised to hear the band doesn’t sound much like Dilla to me. But they’re weird and interesting enough for a listen again later. Well played Facebook ad. Well played.
