Mark Forscher

On Wednesday I went to an AIGA sponsored talk by Tina Chang and Esther Mun of Start Here. From the AIGA page for the event:

Start Here has a deep and abiding belief that design ain’t no beauty pageant. Their award winning designs for print, product, brand, web and packaging share one common goal: to elegantly provide exactly what’s needed. Founders Tina Chang and Esther Mun joined forces 3 years ago to forge a new way of working clients and customers: No more overselling, overtalking and overdesigning. Instead, they offered smart, straightforward problem solving. Their innovative product line of notebooks and tote bags echoes their design philosophy: wipe the slate clean and Start Here.

Their entertaining and inspiring presentation focused on their shared vision, process, and collaborative partnership. The first product is a series of notebooks that interconnect by sliding the back cover of one notebook into a front pocket on another notebook—a simple and elegant system. Below are pictures I took of my red and orange notebooks from Start Here.