Mark Forscher

In an letter to a student, Christopher Fahey articulates the relationship between “web design,” “interaction design,” and “user experience”:

But the meaning of “the web” itself is blurring — when you use an app on your iPhone, or get a DVD from Netflix (or view a streaming NetFlix movie via your DVR), or read a book on a Kindle, are you not, to some degree, interacting with the web? My point is that “interactive systems” are bigger than just the web even if the web is a big part of them: that they involve so much more in terms of physical processes (Netflix had to invent a warehousing system), business models (should Kindle books cost the same, less, or more than physical books?), and that they’re always incorporating new technologies (touchscreen UIs fundamentally change how web design is done, and imagine how Apple’s tablet will shake up “web” design). Interaction design is influenced by entertainment, games… and global concerns like sustainability and digital accessibility.

In my class, we’ve worked on web sites, mobile apps, physical devices, and even just social system design (for example, how does a taxi driver “work” as a planned interactive system?). I think I am typical of SVA’s faculty in my attitude that great web design is just a flavor of great interaction design, which in turn is a flavor of experience design. So we don’t teach web design specifically, but students who want to focus on web design are absolutely free to do so, and we are happy to evaluate, guide, and teach ideas and concepts that advance web-based experiences. But I’d be lying if I told you that the web as we know it now is going to be the dominant interaction design paradigm of 2020. The fundamentals of interaction design aren’t about HTML and CSS, nor even about hard drives and keyboards. It’s about human beings, our relationships with each other (socially, business, culturally), with media, and with technology.

Well said.